MAGNUM Ice Cream Chocolate Scented Wraps

MAGNUM® Ice Cream, the only ice cream bar made with Belgian chocolate, is partnering with globally renowned fashion brand BCBGMAXAZRIA to create the world's most pleasurable fashion accessory. Through the use of innovative scent technology, the BCBGMAXAZRIA for MAGNUM Belgian Chocolate Wrap offers women a new way to indulge in their love of chocolate and fashion.

The wrap uses new scent technology called oNotes and pushes fashion beyond sight and touch and incorporates scent, one of our most powerful senses, into design.

With its decadent aroma, rich colors and smooth texture, the BCBGMAXAZRIA for MAGNUM Belgian Chocolate Wrap makes women feel like they are being wrapped in chocolate and experiencing the ‘MAGNUM Effect’ – the same sense of pleasure as if they were eating a MAGNUM Ice Cream Bar.

As a fun way to celebrate National Ice Cream month, the wrap will be available, nationwide, through July 26th, 2015 as a gift with purchase of $300+ of full price items in select BCBGMAXAZRIA LA stores and online at (while supplies last).

Disclosure: I was sent one of these wraps in exchange for this post and it smells absolutely delicious! Read my disclosure policy here.

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