Today, less than 10% of kids are doing that.
To bring this program to life, Birds Eye and Disney are teaming up to introduce a multi-platform program that
promotes the great taste of vegetables and the benefits they provide. I believe this new campaign "Step Up To The Plate." will do just that. The companies will partner with the biggest influences on kids today--pop culture, peers, and parents to move kids to like veggies.
To help get some of my readers to start stepping up to the plate, Birds Eye has given me a few FREE product coupons (up to a $3.49 Maximum Value) to give to away to five of my Swappin' Spoons readers.
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